Wednesday, June 13, 2007

Kellogg To Stop Marketing Unhealthy Food To Kids

Kellogg announced today that it would phase out advertising to children under 12 unless the food met nutritional guidelines for sugar, calories and fat, according to the New York Times.

Kellogg also announced that it would stop using licensed characters or branded toys to promote foods unless the products meet the nutrition guidelines.

The changes will apply to about half of the products that Kellogg currently markets to children worldwide, including Froot Loops and Apple Jacks cereals and some varieties of Pop Tarts.

1 comment:

comment4U said...

Wow.....I'm actually kinda impressed. Guess that's a "bye-bye" to Tony Tiger?