Wednesday, October 31, 2007

Indigo Cuts Prices

With the Canadian dollar at levels not seen in 47 years and online American retailers shipping truckloads to Canada, another major Canadian retailer announced price cuts aimed at luring customers into its stores. Prices at Indigo and Chapters stores will be cut 10% with a 20% savings for their irewards customers.

The discount does not completely close the gap between the printed prices of Canadian and U.S. books. But in a notice to customers handed out in its stores, Indigo says books in Canada will always cost up to 10 per cent more due to differences in the scale of the business here.

Several major retailers have responded by publicizing their efforts to lower prices for consumers, including discount retailers Zeller's and Wal-mart.

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