Friday, April 18, 2008
Roll up the rim and never win
I've lost track of the number of coffees I've bought from Tim Horton's in the last month and not one single winner. “Please Play Again/Réessayez s.v.p” is all I ever get.
And I'm not alone. I just wonder whether this successful marketing campaign is beginning to lose its shine. According to Tim Horton's you have a 1 in 9 chance of winning.
There's a spat brewing at Tim Hortons in Atlantic Canada where customers have been complaining that their Roll Up the Rim to Win cups have been tampered with.
A guy in Nova Scotia is complaining that his rim was blank!