Poor Wisconsin; their tourism board obviously doesn't employ any youngsters who are familiar with the hip, internet lingo of the day. Perhaps they should have run their name by an intern first? The "Wisconsin Tourism Federation," or WTF, is a little late to realize that their own acronym is also a popular abbreviation for "what the fuck."
The body charged with attracting more visitors to the midwestern state will now be known as the Tourism Federation of Wisconsin (TFW), in an attempt to put a stop to the jokes.
The federation, a coalition of local trade bodies, has now amended its website to reflect the more anodyne name, which has been changed for the first time since it was founded in 1979.
The website also features the group's new TFW logo, complete with squashed text to find room for the extra word "of".